Fordham Road Bid Fights for Sales

The Fordham Road event was both a Christmas tree and street lighting event andalso the opening of shopping discounts running through December 21st at stores throughout the area. This event took place in a tent, on Fordham Road, from 7 pm to 9 pm, at Bryan Park, crossing Kingsbridge Road. Sponsors of the event include NY Councilman Joel Rivera, Monroe College, the Football Team, the Giants, La Calle Radio, and Banco Popular. Obviously, the merchants of Fordham Road, Bronx NY, would prefer if customers stay uptown for their Christmas shopping rather than going downtown or elsewhere in New York, New Jersey and Connecticut. Commercial real estate prices have to be held up by some real sales, please, thank you.


There were two sets of choirs singing traditional Christmas carols, the Fordham University Gospel Choir, singing traditional songs like “Silent Night” and the Learning Tree Choir, which is a children’s choir. Kids also enjoyed the appearance of some librarians, who gave out children’s story books and read several stories to the children. Raffles were issued giving away various prizes. There was a guest appearance of NY Giant, Fred Robbins, the defensive captain of the Giants.

Plenty of coupons were given out by the Fordham BID, including free copies of “Time Out New York” magazine. Participating are 65 merchants from the Fordham BID, stretching from Jerome Avenue to Third Avenue, in a 10-percent discount offer until December 21st. You can present ads about this offer, and the ad is also downloadable from www.fordhamroadbid.com , or you can present a Metro Card, with some restrictions applying. Also look for extended shopping hours on Friday, December 19th, till 9 pm or later. Many small stores are participating in this offer and also larger stores like Best Buy, Footlocker, Modell’s Sporting Goods, Conway, and PC Richard Electronics. Even a couple of restaurants are participating like Best Italian Pizza, 200 East Fordham Rd., Splendid Deli, 387 East Fordham Road and KDY Fruit and Food at 2602 Grand Concourse. For more information about the Fordham BID, please call (718) 562-2104 or go to fordhamroadbid.org.